Design and Technology - so you can kick off the year strong and be prepared for any challenges. Share this Article; Facebook; Twitter; Email; LinkedIn; What does 2020 have in store for email marketers like you? Isometric drawing is a type of 3D graphics that uses 30-degree angles to ensure that the image itself is not distorted. The premise is simple - synchronize all your marketing channels to deliver unified offers to your subscribers. The biggest validation of this fact is how email design trends continue to … Mobile browsing has now surpassed desktop browsing in terms of percentage traffic: This percentage share of traffic for mobile is not, for now, being matched in terms of where the majority of purchases are being made. That’s why we brought together the most aspiring email design trend ideas for this year that will elevate your messages from good to great. The image appears on the first fold to encourage further scrolling. With AMP, you can make incredible fully interactive and dynamic content like product carousel, animations, accordion features or even small surveys embedded in your email. According to the newest Radicati report, there are over 3.9 billion email users worldwide. For this blog, we’re joined by a selection of the world's leading email marketers who have identified their key email marketing trends to stay on top of in 2020 and beyond. The dark mode is taking email by storm. In turn, we can reap the rewards by successfully encouraging higher levels of engagement with the emails we're sending. Your pre-send checklist for flawless email campaigns, 6 trends to adapt in your email marketing, Everything you need to know about designing emails for dark mode. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. AMP is easy to test and has quite extensive documentation on its page. This means that over half of the world’s population is currently using email. AI should be seen as the solution to a large number of your processes, rather than another terrifying technological advance to get your head around! In 2019, minimalism came a long way - clearing out personal space, bringing joy inside the home and decluttering your virtual presence. That’s why we've gathered 4 important marketing trends that will be essential for your campaigns throughout 2020. Explore new tools to boost your marketing strategy in 2021. Success team. email marketing. It’s definitely a good idea to think about implementing this trend in your new product campaign. It’s likely that you’re already using data-driven marketing in one way or another. From crucial inbox updates to new privacy laws, Litmus’ 2020 State of Email Report analyzes the significant data, trends, and key industry updates from the past year and breaks down how they will impact your email program in the new email decade. Lyft created a very simple graphic using isometry, which makes a wonderful impression. It’s time to start looking ahead to what 2020 may bring with our annual series of blogs dedicated to the biggest marketing trends for the year ahead. Research of this kind, exploring how consumers are surfing the web and purchasing in the digital space, has been the driver behind an array of mobile-focused changes: All of these developments are, quite simply, responses to changes in the way we're using technology and the internet. That doesn’t mean that it has to be the only one we use. In contrast to confident color usage and catering emails to dark mode, monochrome made a comeback in 2019 and will continue as a ubiquitous email and website design trend in 2020 – but it needs to be done right. So those are our top 10 picks for this year's email marketing trends, separated by design and technology. You feel that you ‘should’ run an A/B Split test and so go to your technology, select to run a subject line test and out of thin air and with no research or hypothesis, throw together two subject lines to test. APNG is an extension of the PNG format that supports animations. Not only that, but you should also create your emails with mobile users as main recipients in mind. You will be able to deliver the exact content at the exact time of their need and the best part, you won’t need to track it 24/7 in order for it to work. The benefits of this kind of copy are even clearer when you view the email on mobile: The process of rendering has always been important when sending mass email communications. "Email will still remain one of the best ways to communicate with those that want to hear from you. Sign up now and join them for free! Discover expert tips and latest updates about Instead, they will be able to make all necessary actions directly through their inbox. You can even take it further, monitoring the average time they pick up their coffee, and once in a while, send them a discount 20 minutes before their usual order. Discover the #1 most cost-effective email It's our job as email marketers to evolve with these changes by providing content that fits seamlessly into increasingly busy schedules and onto an increasingly varied number of devices. Instead, they show the first frame of the APNG file (which is still better than not seeing the picture at all). Another huge email design trend in 2020 is interactivity. Marketing automation is centred around providing the most relevant content at the most suitable time to a specific individual or group, be they existing or potential customers. by Anna Wybieralska They are also more inclined to give their opinions if they don’t need to leave their inbox. Let’s say you run a chain of cafes and customers download your application. Crucially, however, mobile’s percentage revenue has increased by 23% year-on-year, resulting in an acceleration of mobile optimization across almost every digital marketing channel. Hopefully, we will soon see it implemented within Google's inbox. Digital marketing rules the world, but this also means there’s a constant race to get noticed by users. By going bold and removing all the unnecessary fluff, you will stand out among your competitors. Currently, if you want your email design to excite your audience, you can use looped animations like GIFs. There is no denying that email is the number one choice as a marketing channel among marketers. And just as 2019 was an era of simple graphics, this year we will see a lot more … It’s just a tool – albeit a better tool for targeting than the last set of smart tools. It’s higher in quality and comparable in file size resulting in seamless graphics for your email campaign. Chad S. White, Head of Research for Oracle Marketing Cloud Consulting and author of Email Marketing Rules. This popular format doesn’t weigh much and it’s all the rage especially with younger subscribers. They can help bring your products to life and create an interesting composition. What are the upsides when you invest ….. © Smart Insights (Marketing Intelligence) Ltd, Use of this website constitutes acceptance of the Smart Insights Terms and Privacy Policy including cookie-use, Accelerate your growth with up to 50% off new marketing tools, Email marketing and marketing automation Toolkit, Explore our Email Marketing and Marketing Automation Toolkit, Digital Marketing Strategy and Planning Toolkit, Digital Experience Management (Desktop/mobile website), Source: Wolfgang Digital's KPI Report 2019, Source: Litmus email client market stats 2019, Artificial Intelligence (AI) for marketing, Smart Insights (Marketing Intelligence) Ltd, Rich Communication Services (RCS) messaging, The steady increase in SMS marketing’s popularity. Faced with the booming popularity of social media and search, email still serves up a distinct set of benefits that other media streams struggle to match, but there are developments on the horizon that you need to be prepared for... Across your digital marketing channels, you’ll be noticing changes that are designed not just to optimize for mobile, but to even prioritize mobile as we move into 2020. Having seen first-hand the benefits that GDPR has brought to email marketing across the EU, we are certain that this wave of data privacy laws across North America will only improve the returns we can all achieve as email marketers. A good example is made by Arte Creative below. The image dimensions are small enough to render successfully in the email version. With this trend consistently going up, it’s important to always optimize emails accordingly. The constant endeavor of email designers is to bring a unique experience to subscribers. For reviewing the mobile viewing experience, however, rendering is now of even greater importance. The team from Uplers Email share their email design trends for 2020 in this infographic. You definitely should take them under consideration, but keep in mind that trends shift from one to another. As a result, you will get more details about your recipients and further personalize the emails you send. Abstract Design. By incorporating A.I. The results (and rewards) to be obtained from A/B testing are entirely defined by your starting point. Over time, simple tweaks to your email content - based upon previous performance - can help to drive extra clicks, downloads, forwards and signups. By opting for simple artwork and easy on the eye colors, your subscribers will appreciate your emails more and will be more likely to click on them again. Then, switching to a new format will be a no-brainer. You don’t spend time going through each promotional email. Reduce the noise in your message, by only sticking to essentials. Elastic Email uses cookies to determine your access privileges on our website, to complete and support a It’s a perfect solution if you want your emails to stand out, but you don’t necessarily have a lot of time to produce a complete 3D render. Most email service providers give you the ability to render emails across a range of devices, so it’s worth checking that your emails are providing a suitable user experience across all devices (and not just desktop when sending test emails to your work computer). With the shift towards mobile usability and readability, concise copy and clear design are now paramount. The 3D graphics can elevate your email, showing your products or services in a completely different way with more life and depth. This means that over half of the world’s population is currently using email. Now, brands have to adapt to the California Consumer Privacy Act (CCPA), which goes into effect on Jan. 1—as well as the Nevada Privacy Law and what looks like a wave of other state-level privacy laws in the US. With this data, you can send out a single email where content blocks populate with a variety of dynamic content depending on the user that you’re sending to. Furthermore, it’s consistently rising to be the biggest form of communication between you and your subscribers. Dynamic content is an area that you may not currently be aware of, but which you could certainly be using. What better way to do so, than implementing the latest email marketing trends in your email campaigns. Whichever channel is being used to interact with your business, you need to be certain that the user experience for that channel has been tested across different devices, email clients and browsers. But you can include a video that can be clicked to watch. With ads attacking us every virtual step we take, we are simply too tired and too busy to consume heavy-content emails. It doesn’t even need to be that advanced, to work its magic. While you can’t predict exactly what will happen, you can give yourself a head start with the email marketing stats and trends that can help guide your strategy in 2020 and beyond. APNG is clearer, smoother and prettier, and it will also look way better with darker email designs. He does this through building marketing strategies that allow marketers to add value to Check out our new Email Verification Service now in BETA and available for everyone. It's time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email's continued position as one of the most trusted communication channels available to marketers Email Marketing Design Trends to Revamp Your Email Strategy in 2020 January 22, 2020 Email , GetResponse , Marketing Leave a comment 35 Views If you want your newsletters to stay ahead of the curve year after year, it’s important to keep up with new email design changes and trends. That makes it easier to set up, although it still needs a little bit of getting used to. Neat, huh? Users can engage with content better and faster. Turbocharge your results with this toolkit containing 12 resources. Media is being consumed in ways that we could never have envisaged back at the inception of email. Its clean design and ability to showcase products and services in a creative way makes it really popular across the web, and soon enough, in email. He has worked across various channels in digital marketing, from search engine optimization and web content creation to email marketing and social media. It can also help you focus more and save your battery’s life. It means that your subscribers no longer need to be redirected to your page. As Chad S. White explains, the EU’s milestone data privacy law is really just the start for creating an email marketing arena that’s centred around privacy, compliance and subscribers' trust: "First, there was CASL (Canada’s Anti-Spam Legislation). "To tell the truth, it’s not so much a prediction as reporting what I am currently seeing….and in my opinion it’s way overdue. Now that the majority of recipients are only receiving emails having opted-in to receive them from particular senders, it’s a case of building upon the trust that they’ve shown you. For mobile viewers, who are often on the go when scrolling through emails, the shorter copy can be scanned in no time whatsoever. With the amount of data we have at our fingertips, it’s now easier to know which tools, tactics and technologies are working and which are becoming less effective. It’s not only going to be pretty lettering but a centerpiece of email, combining animation, shapes and including it into email graphics. Want to know the latest email design trends to incorporate into your email campaigns? If you feel like 3D graphics might be a little too much for your email, as it can be time-consuming, there is still a way to make your messages pop with another design trend that we see is gaining more popularity this year. So, 2020 is set to be a big year for the adoption of send-time optimization. Go all the way. "Unlike social media where you can switch between platforms at a moment’s notice; follow / unfollow, like or unlike with one click, email will remain consistent as a platform that allows one-to-one communication to an inbox that is well established and part of your daily routine, both within business and leisure.". Our attention spans are reducing and it makes sense that email design addresses this. You can use professional modeling software like Blender or Poser, opt for tools that cater more towards beginners, or even use Photoshop to turn your 2D images into 3D visuals without much training. "The main email applications are copy writing and dynamic content selection. Go bold and go simple Monochrome is so in right now. They constantly evolve based on consumers' and marketers' needs. Jan 10, 2020, Elastic Email » Blog » Email Marketing Tips » Top 10 email marketing trends of 2020. What's more, this year's DMA Email Benchmarking Report highlighted how email marketing has been reinvigorated following the introduction of the EU's General Data Protection Regulation (GDPR). Email Monks share their email design trends for 2020 in this infographic. And if you want to take a different approach, you can even decide to completely lose the pictures and focus solely on typography. 5 Trends The Best Ad Campaigns Of 2020 Are Spearheading. You can use them to highlight an important part of your email as they definitely stand out. "Personalization in all of its forms will continue to grow, but the personalization of send time will be one of the fastest growing forms. Want to know the latest email design trends to incorporate into your email campaigns? Now, it’s time to take things one step further. As long as your business exists, investment in marketing is a vital contributor to your success. With email constantly changing and adapting, you need to strive towards creating the best experience for your subscribers. It prohibits discrimination against people with disabilities and if you’re operating in ….. How can you expect to compete to acquire and retain customers if you don’t invest in marketing? Keeping up with the latest graphic design trends in your email marketing can be exhausting, especially if you aren’t a designer and have other tasks that take priority. “When testing emails now, it is important to test on a mobile and really put yourself in your recipient's shoes – they’ll probably be glancing through things on their phone with very little time to truly read it, unless something grabs their attention quickly! Mobile optimization is not a simple process since the coding behind your emails is important in allowing them to collapse down into a mobile-viewable format. The latter providing the best in personalization. and machine learning you can shift the dynamics of the current email landscape. Want to refine your email strategy and avoid the most common mistakes? If you’d like to find out what 2020 email marketing trends will more likely to prevail in the next years: new technologies, content, designs, user data, and other real trends – this article is for you. After all, most emails are essentially link sources for landing pages, blogs or product pages. We’ve carefully picked the 10 most promising 2020 email marketing trends divided by two main categories. Concise copy means the first CTA is seen early, on the second fold, so the recipient doesn’t have to scroll through fold-after-fold of heavy copy before they reach a CTA button (copy that could be held back and used on the landing page instead). And then become disappointed because there wasn’t a winner due to the subject lines being too similar. They made an interesting piece by incorporating art into their font. Some of the trends we’ve talked about today may take a bit longer to come to life or change completely depending on science, psychology and human behavior. businesses rather than being seen as a cost centre. Rather, it has turned email marketing into a stronger means of communication, injecting consumer trust back into this marketing channel. Just imagine, with artificial intelligence managing each individual across the channels, customer experience will be truly integrated and immersive. Get Your Email Design Anna is working as a Content Manager in Elastic Email. Superfluous copy is a bugbear of all copywriters. With roughly 250 million smart speakers to be installed worldwide by 2020, smart email marketers are already designing with accessibility at the forefront. app or website. These trends continue to hold their dominance from the last year but will be equally impressive in the coming 2020. The only downside is that as of now, Gmail App and Gmail Desktop don’t support it. It’s about time – the Americans With Disabilities Act (ADA) was passed in 1990. That’s why, with the start of a new decade, automation will improve. A black and white scale is also among the latest web and email design trends to watch. Email marketing has defied its critics in continuing to provide an array of benefits to marketers, from building trust to providing some of the greatest ROIs of any digital channel. Some marketers are embracing it to better manage their engagement rates and improve their deliverability rates, especially at Gmail. The future of email design is technologically advanced and excitingly interactive. All ) further scrolling about time – the Americans with disabilities perform a one-customer email marketing design trends 2020 as we are usually to. Doesn ’ t a winner due to the current email landscape separated by design it! 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